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Paddy Power Betfair (PPB) reports that 2018 was a pretty good year with revenues up by 9 percent to $2.5 billion (£1.9 billion.)

The launch of US sports betting, however, drove a significant loss for the company. PPB lost $19.75 million (£15 million) on a proforma basis on its US operations last year.

The fantasy business (FanDuel’s former top focus). TVG, and the casino business created $13 million (£10 million) in EBITDA in 2018. The vertical led by FanDuel Sportsbook, though, lost $31.6 million (£24 million,) in large part because of “promotional and marketing spend in acquiring new customers.”

US sports betting in the red for now

The US legal sports betting opportunity is generally referred to as exciting. CEO Peter Jackson stuck to the industry’s optimistic narrative in his comments on the group’s performance:

“The opening of the US online sports betting market has the potential to be the most significant development to occur within the sector since the advent of online betting.”

Jackson later added:

“Rather than announcing our plans, we have moved quickly to give ourselves the best chance to win in that market. We are confident that FanDuel’s nationally recognised sports brand, 8 million customers, our Group betting expertise, and our market access partnerships position us very well.

“Our success to date supports this view, with FanDuel achieving a 35 percent online market share in New Jersey in its first 5 months of operation, and Meadowlands becoming a marquee venue for sports betting.”

FanDuel Sportsbook startup costs add up

No matter how exciting the market is, plunging into a new sports betting segment is an expensive business.

Jackson said it will be 18 to 30 months post-launch until FanDuel Sportsbook becomes profitable. Its total handle on US sportsbook reached $557 million in 2018.

He couldn’t put a precise figure on how much investment the US market will require because it will depend on when and how many states introduce legal online sports betting:

“Overall sportsbook contribution: quantum of investment losses will depend on the level of market growth in New Jersey; FanDuel’s performance in New Jersey; and the timing of regulation/launch in additional states.

“Contribution from newly launched online states will remain negative while the proportion of newly acquired customers remains high (due to high levels of promotional and marketing spend in acquiring customers).”

Paddy Power Betfair will open the wallet

PPB already has “over 8 million registered customers” in the US and it has operations in 46 states. It offers real money gaming in 33 of these states, mainly through its TVG horse racing subsidiary and FanDuel fantasy sports business.

Through PPB’s TV programming which reaches 45 million people, and the FanDuel DFS acquisition channel, PPB does look to have a strong platform to expand its US business.

The group now operates a diverse set of brands including FanDuel, Adjarabet, TVG, Paddy Power and Betfair. That’s enough to prompt a name change, according to Jackson:

“With a growing portfolio of brands, we plan to rename the Group as Flutter Entertainment plc. There are no plans to use this historical name for consumers, and we will seek shareholders permission for the change at our forthcoming AGM.”

Online gambling still could grow

In discussing the global market more generally, Jackson noted the global online betting and gaming market is growing quickly. Compound annual growth rate in the five years to 2018 came in at 11 percent.

Even with that growth, online gambling only represents 11 percent of the total market. Every 1 percent of gambling that moves online increases global online gambling revenues by $4 billion.

PPB sees this growth going to the established brands. Although regulation is often spoken of as a problem for gambling companies, in practice Jackson sees it as a benefit to the largest operators:

“Indeed, we continue to believe that such regulatory change disproportionately benefits operators with established leadership positions, making it more difficult for less established brands to achieve the necessary scale to compete.”

The EGR Operator Awards are like the Oscars of the online gaming industry, awarded by the E-Gaming Review magazine every year. The biggest awards include gongs for the best casino, poker, bingo, slots and mobile operator of the year. The EGR Operator Awards have been running since 2010, and here we present the list of major award winners from 2010 to date. The equivalent of the ‘Best Picture Oscar’ goes to the Game of the Year, with the Operator of the Year the other major award given out. The EGR Rising Star of the Year and Socially Responsible Operator are also much sought after acknowledgements at this glitzy awards ceremony.

2018 EGR AWARD WINNERS

William Hill, Sky Betting and bet365 all came away with two awards apiece at this year’s ceremony. Meanwhile GVC Holdings took the crown of Operator of the Year.

2017 EGR AWARD WINNERS

The winners of the EGR Operator Awards have been announced, and it’s been a good year for bet365 (again). Plus Elk Studios walk away with the prestigious Game of the Year award for Wild Toro. The new Lottery Operator of the Year Award goes to industry pace-setters Lottoland.

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2016 EGR AWARD WINNERS

The 2016 EGR Award Winners included some repeat winners such as bet365 for Sports Betting Operator (for the fourth time in a row), Paddy Power for Casino Operator and PokerStars for Best Poker Operator. The big prizes went to Unibet for Operator of the Year and Guns n’Roses for Game of the Year.

2015 EGR AWARD WINNERS

At the 2015 EGR Awards, Gala Coral Interactive were the big winners for Operator of the Year, with NetEnt taking the title of EGR Game of the Year for the excellent Spinata Grande. Repeat winners included bet365 and PokerStars for Sports Betting Operator and Poker Operator respectively.

2014 EGR AWARD WINNERS

The 2014 EGR Awards were dominated by William Hill, who won the Operator of the Year and Casino Operator of the Year. Live Casino specialists Evolution Gaming won the Game of the Year Award for their Immersive Roulette.

2013 EGR AWARD WINNERS

In 2013 there is no doubt that 888.com were the big winners, taking home Operator of the Year, Poker Operator of the Year and Casino Operator of the Year in an unprecedented treble.

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2012 EGR AWARD WINNERS

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2012 saw Skybet crowned Operator of the Year, although William Hill were pleased to take home both the Sports Betting Operator of the Year and the Slots Operator of the Year.

2011 EGR AWARD WINNERS

In 2011 William Hill were named the Operator of the Year. The other awards were spread between different operators, with mFortune awarded the Rising Star Award.

2010 EGR AWARD WINNERS

2010 was bet365’s year, as they took home the awards for both Operator of the Year and Casino Operator of the Year. The Sports Operator Award was split between Betfair for the UK and Bwin for the rest of Europe.

by David Ross O’Connor

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Check out the full list of IGA Award Winners here.

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